The Siren Board

http://www.americansignal.com/outdoor-notification/

Now we know what all their sirens will look like with the new logo. I don't want to criticize.. but with all the pictures of sirens with the new logo.. I really dislike it. Also, the Cyclone was removed.

I don't like that it provides fewer details for each siren, and still uses a T-128 picture for a T-135. Plus I know it's been discussed before, but the new logo is just plain boring.

I actually kind of like the idea that they no longer list the Cyclone, because I just think it's wrong to list a discontinued product like it's still being produced. They kept it on the website for about 10 years after it was discontinued.

ASC has done just what many other companies have done. Just like Google, the logo is 'fresh'... and sterile. Too sterile.

IDK why, but in the pictures for the mechanical sirens, it looks like they photoshopped the logos onto the products, with it being the most noticeable in the T-128 and MC240AC pictures.

I am told the new website and the new logo are made by Mindspike web design in Milwaukee. I think the new website came out pretty good. https://mindspikedesign.com/

Tbh I don't like it either. It is boring, and doesn't look very nice on the sirens.

Is ASC having some kind of identity crisis? This is the third logo within a decade.

Ugh why do they have to change their brand identity every 3 minutes?

Personally I don't see why everyone is making a big deal about the new logo. It may not look nice but as long as they keep making great sirens, that is all that matters. The only thing that I feel torn about is the new website set up. It works, but I feel like the website was better organized the way it was.

I wonder if this will be their next logo...

(I'm so sorry, it just had to be done. )