ASC will unveil a new brand identity and logo in the second quarter of 2016.

[FSThunderboltfan1000]

I was doing some research into ACA when I went on to American Signal corporation when this came up. I do not know how much I like their new logo it seems as if they are trying to get further and further away from their ACA roots. http://www.americansignal.com/wp-conten ... lease2.pdf

[CycloneFan125]

I'm going to be honest but I'm definitely not a fan of that new logo. I honestly think it'll look ugly on the side of a T-128/135

[uncommonsense]

I'm honestly so sick of everyone trying to attach some personal meaning or story to their logo. The "branding" craze has gotten too far out of control.

[CycloneFan125]

I'm honestly so sick of everyone trying to attach some personal meaning or story to their logo. The "branding" craze has gotten too far out of control.

Made some edits in notability on my school iPad to get this. Would you rather see that new logo on a T-128 or the one ASC uses right now?

[Valra Bellkeys]

I'm honestly so sick of everyone trying to attach some personal meaning or story to their logo. The "branding" craze has gotten too far out of control.

What do you mean, the enthusiast getting attached to it?

My thoughts of the logo is.. I just don't like it. It was way far away from their roots. It would look (in my opinion) terrible on a Tempest. The logo just looks.. very odd. Doesn't look like the logo of a siren brand. The logo makes it feel less.. traditional. It makes it feel more like a "major corporation"(even though it isn't.)

[SuperBanshee]

These are simply my views and opinions, although I must say ASC is a work of its own compared to other companies.
Studies are still afoot so I'm always adding on to what I've got on hand.

Milwaukee, Wisconsin, April 25, 2016 - Following global growth, Milwaukee based American Signal
Corporation, will unveil a new brand identity and logo in the second quarter of 2016.

It's still the same old ASC, just a different logo. Nothing is seriously changing.

American Signal Corporation began creating Mass Notification Solutions in 1942 under the former name
of Alerting Communications of American or ACA.

The Biersach & Niedermeyer Company built its first two Mobil Directo sirens in 1942 for testing and ran into problems in regards to obtaining material required to make production sirens. This went on for some time until they were finally given permission to build more sirens by 1944. Notice Milwaukee's sirens were not formally installed until about 1951-1952 - for much of this time, tests were undertaken to see how effective these sirens really were.

Biersach & Niedermeyer's subsidiary Alerting Communicators of America was not brought up until 1967-1968. Until this point, B&N did not actually produce other types of sirens and solely relied on the Mobil Directo's sales. All of ACA's prototype sirens were displayed at the 1968 Civil Defense Convention, hosted at the Sheraton in Milwaukee, Wisconsin.
The first sirens ACA is known to have produced were the Allertor 125, Banshee 110, and Hurricane 130. The other models did not premiere until 1970 and one of them (Sentry 95) was written out entirely. It really wasn't a smooth process as ACA had to accommodate their prototype sirens for mass production. Then you had the whole Soundmaster fling which put ACA in a tight spot. Finally, you had the case with Rolling Meadows' Hurricane sirens failing to produce their advertised sound rating which lead to the city attempting to sue ACA. Seemingly this suit did not go through.

The new logo has been designed to represent ASC at the center point of mass notification solutions
radiating out to our clients and market segments over disparate technologies.

ASC's new logo has been designed to attract customers who are easily swayed by changes
of superficial brand imagery and give little thought in regards to what they're really buying.

The study of ACA has been a peculiar thing. It's a total contrast to the Decot studies but it is interesting in its own right and I'm not going to give it up any time soon.

[Chicagosiren-hunters]

When I first saw this thread, I was hoping for this one:

[Spencerlovestrains]

That logo makes me think of an electronic siren only company, it's only gonna fit on electronic sirens. I whipped up a quick MS Paint picture of what a new E-Class would look like.

[uncommonsense]

I'm honestly so sick of everyone trying to attach some personal meaning or story to their logo. The "branding" craze has gotten too far out of control.

What do you mean, the enthusiast getting attached to it?

This

ASC's new logo has been designed to attract customers who are easily swayed by changes
of superficial brand imagery and give little thought in regards to what they're really buying.

But when I talk about everyone, I mean this is a problem far beyond ASC.

[JMAN]

Has everybody forgot that ASC announced months ago that they were coming out with a new line of sirens? New logo fits new sound.