I was aware that it was never actually called the Lion, but thanks anyway. Do you know where I could find a scan of this ad? A Google search turns up the 1924 "Hold 'er newt" ad and this Sterling ad.
Also: double post.
"Y'know what would suck? Driving a river." - Jeremy Munyon, 2019
Aha, you were right. This solidifies that the Type B was never officially referred to as a Lion. I'm sorry about mixing up the slogans, here's the Federal ad. (On wiifire8's photobucket.)