I have never heard of a rotating Sterling. They came in single tone (usually 16 ports, very high pitched) or dual tone (8/16 octave just like modern Sentry 20V2T's). They are omnidirectional, but the sound output is naturally more concentrated in the direction of the ports. Horizontal sirens relied on a theory of sound refracting off of structures as a means to carry the sound. Many of them are mounted lower for this reason, especially in the UK. Sterlings that had a code function used a brake rather than shutters like a Klaxon. These sirens are easy to spot because the cowling over one rotor is longer than the other.
Here is my YouTube recording of a single-tone Sterling M-5 from the late 1920's (read the notes about the curved pipes):
http://www.youtube.com/watch?v=erW7nwpvZqo
Lex orandi, lex credendi, lex vivendi.